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Case study · Technical Safety Services

Sales technology governance and change control

Own the sales technology ecosystem for a national sales organization: Salesforce, DealHub CPQ, commissions automation, and executive reporting, plus governance of every IT change that affects Sales.

Period
Mar 2026 – present
Role
Sales Operations Program Manager
Results

3

business divisions supported

4

platforms owned end to end

1

point of accountability for sales change requests

Figures are those published in my resume. Architecture is described at the pattern level: no confidential configuration, pricing logic, or customer data appears on this site.

Several interdependent systems, a national sales organization with three divisions, an IT department, and external consultants all touching the same configuration. Without a single owner, changes collide, priorities are set by whoever asks loudest, and nobody can say what the system is supposed to do.

  1. Serve as the liaison between sales stakeholders and IT: translate business needs into technical requirements, implementation plans, and system configuration, and own the prioritization of every IT change request affecting Sales.

  2. Direct external consultants on scope, deliverables, and validation, so outside work lands inside the architecture rather than beside it.

  3. Run a formal change-approval gate for every Salesforce build: each change is proposed, probed against the live schema, built, tested, and backfilled with scripted tooling, so the org has an audit trail instead of a memory.

  4. Run CRM and CPQ training and enablement across the organization so adoption and practice stay consistent as the systems evolve.

The change-approval gate every Salesforce build passes
  1. Request From Sales, IT, or a consultant engagement.
  2. Prioritize & approve One owner weighs it against the roadmap and the architecture. gate
  3. Probe the live schema Scripted checks of the org as it is, not as remembered.
  4. Build & test In a sandbox, against the requirement as written.
  5. Backfill Scripted tooling populates existing records.
  6. Deploy with a trail The change is documented, so the org has an audit trail instead of a memory.

A sales technology ecosystem with one owner, a governed change process, and executive analytics that leadership uses to guide pricing strategy, pipeline visibility, and revenue planning.

Where it sits

The highlighted nodes are the systems and people this project touched.

works opportunities submits field leads creates opportunities change requests scope · validation two-way sync price books pricing rules closed-won data CRM + quote data history forecast + intervals models analytics Sales team national org · 3 divisions Field technicians on-site at customer facilities IT & external consultants change control I govern Salesforce CRM system of record Tech Opportunity Program field leads into the pipeline Pricebook automation Python · 48 modules DealHub CPQ quoting backbone Commissions automation closed-won to payout Snowflake · MS SQL Server analytics data layer Revenue forecasting ensemble · ETS · LightGBM · foundation models Power BI executive dashboards CEO · CFO · VP Sales Ops decisions in, rules out